3/28/11

The Next Thing: Your Own QR Code?

Step 1: This weekend I attended the Bayou City Arts Festival. After seeing a 100 or so QR Codes, I finally noticed how prevalent they were. Good marketing I thought.
Step 2: Greg invited me to attend lunch with Debra Kolah and him at the Hubcap Grill today (Mmmmm – good burgers). Debra is doing some really interesting stuff at Rice University and was sharing her ideas. One of them is that she is trying color coded QR Codes – which is very forward thinking.
Step 3: The little light bulb went off. So I asked Debra about getting my own QR Code. She said - easily done.
Step 4: So back at the office, I found the Kaywa QR-Code generator, and made my own. This code takes you to my LinkedIn profile, but could instead be configured to send a text, a phone number or an SMS (text message).
So for all you marketers out there, time to think about integrating QR Codes in to all of your collateral. I just need to figure out how to get it on my business card now.

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9 comments:

Sean said...

I love the idea of QR Codes. So much so that I had some Zazzle buttons made up with various codes on them. One for Twitter, one that points to my page at http://about.seanabray.net and another with a fuller set of contact information. Great way to share info, and easy to wear on the strap of my backpack.

JIm Calloway said...

OK, I've been contemplating how would it go on a lawyer's business card as well. At this point I think you pay for printing two sided and have it printed on the back--at least until more people know what it is.

Jennifer Stephens said...

Interesting. I created one that goes to the DALL Blog, Lex Scripta. See our blog post at http://dallnet.blogspot.com/2011/03/qr-codes.html.

Jennifer Stephens said...

I like the idea, so I posted about this at Lex Scripta (blog for the Dallas Association of Law Librarians).

shank said...

I guess I fail to see the relevance for lawyers. Could you explain? I mean, wouldn't recipients of the business cards need scanners?

Toby Brown said...

To shank's question about how QR codes on business cards would be used, Larry Bodine offers this response: http://blog.larrybodine.com/2011/03/articles/marketing/i-just-got-business-cards-with-my-qr-code/.

John S. Gillies said...

I caught a news story on TV during the weekend about a tatoo shop in Seattle that is doing big business in personal QR codes tattooed onto some easily accessible body part (e.g., bicep).

The only individuals interviewed were members of rock/punk bands looking for ways to increase brand awareness, but I'm guessing that it's only a matter of time until lawyers start doing it!

JBTec said...

I started putting QR codes on last year, but I believe this was a bit before it was widely adopted. My company mass produces our cards, so there is no place to inject custom images into the process. I used clear envelop address labels to print my QR code on and then simply stuck that on the back. As long as it was straight, it looked close to printed.

As far as where it pointed. I used a dyndns URL (#####.office-on-the-net.com) that I can forward on to any URL. Currently it points at LinkedIn, but I had it pointed at my twitter account before that. I would recommend using a domain name you have control over so you can change the landing point of the QR code without updating all your business cards with a different code.

Paul Smith said...

As QR barcodes reach the mainstream, individuals, businesses and non-profits are incorporating this new technology into their marketing and advertising campaigns. With software from the website http://www.barcodeconnections.com businesses, corporations, individuals and non-profits can design build, track and analyze their QR barcode campaigns. More specifically, then can track:

1. How many people scan your QR code. (Total number and unique scans)
2. Where people scan your barcode. (The geographic location)
3. When people scan your barcode. (Hour by hour, in realtime)
4. How long individuals spend on your website after scanning your QR code.
5. Total number of website pages individuals view after scanning your QR code.
6. The bounce rate of people who visit your website after scanning your QR code.

With these tools, firms are better able to evaluate how customers interact with their marketing materials, and adjust their campaigns accordingly.

 

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