It all started as an innocent project to find a cheap way to conduct an online panel discussion, but it turned out to be a lesson in work place rules that left me shaking my head. First, the backstory.
Here is an insight to the Web 2.0 World:
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I am not a Law Firm Marketer… I don’t play one on TV (or via Social Media). I do, however, recognize a weak argument when I read one. There’s a certain consultant out there that has raised the hackles of a lot of Twitter fans by writing that “Twitter Not Effective for Legal Marketing…
While monitoring Canada’s LegalIT 3.0 conference, I noticed something — I’ve seen all of this before.

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I am in awe of Ashton Kutcher.
Ok, yeah, he’s cute. I admit it; I was charmed by his dopey good looks in That ’70s Show.
But after watching the 31-year old Ashton Kutcher on Twitter and the sway he has, I now believe that man is a marketing genius.
Yet another very…