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Spoiler Alert: Legal Marketing’s Next Evolution is Agentic and Product-Led –

By Zena Applebaum on April 24, 2026

Earlier this week, I attended the 2026 Legal Marketing Association Annual Conference  in New Orleans. By all accounts, it was a success—great energy, strong attendance, and a clear signal that legal marketing is in the middle of a real transformation.

The sessions reflected it: legal operations, client intelligence, AI, change management, video. The conversation…

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A law blog addressing the foci of 3 intrepid law geeks, specializing in their respective fields of knowledge management, internet marketing and library sciences, melding together to form the Dynamic Trio.

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