I have a real-life success story with Twitter: I actually called a lawyer that I met on Twitter to discuss a legal issue. Really.
The back story: @kentnewsome and I go back a ways. He, along with another partner, were the final word on all web decisions. After a few years, he decided to leave…
Online marketing for professional services, and in particular law firms, is a difficult proposition. Not only do legal online marketers have the challenge of overcoming lawyers’ sensibilities about legal advertising, we have to contend with 50 states bar’s advertising rules.
Then after dodging these two bullets, we are called to measure what may, at first…
