Tell me if you’ve heard this (true) story before… A Partner calls up the Marketing team and says that he is going to be attending a conference this weekend and wants to get some background information on a small group of General Counsels (GC’s) that will be attending. Immediately, Marketing calls the library and asks
If you’re like me, you probably read more blogs than you do magazines or maybe even newspapers. It’s a great platform that allows anyone (good or bad) to write about the topics that are interesting to them. I remember my boss back in 2003 talk about blogging, and I thought it sounded like the craziest
It’s been a very interesting year for Thomson Reuters and their WestlawNext product. This week, the folks at WestlawNext returned to LegalTech in New York to mark the anniversary (and for many of us law librarians, remind us that they still wish to get around us to sell this to your organization.) So, besides what
Canadian law firm, Torys, is no stranger to using multimedia to present its annual Mergers and Acquisitions (M&A) Trends. Their efforts in making a video podcast of the report even earned them the “Marketing Initiative of the Year” award at the Marketing Partner Forum in January 2007. The video podcasts have been
Every once in a while, we like to lob a softball out for everyone to answer. Of course, if you hate what you do, then I guess this wouldn’t really be a softball question for you (good luck on the job search when the economy rebounds, though!) For the rest of us, there are just
We’ve all been there: you’ve got a fantastic idea that you know is going to save your law firm a bundle of bucks but it may take some buy-in from your law firm leadership.
I know that a couple of us know that scenario from the marketing side: having to respond to RFPs from clients.
Welcome to this week’s Elephant Post Question. I’m Greg Lambert, and you’re not.
Since we’re only a couple of days away from Christmas, we thought we’d throw out a fun Elephant Post this week that was 35 years in the making. We love Monty Python, and Star Trek, and Star Wars, and Doctor Who… but
