I saw a LinkedIn post from my friend Sarah Glassmeyer on LinkedIn about having that “ah-ha” moment of figuring the pun involved in a legal startup’s name. Usually, when she is all by herself and can’t look over at someone and say… “ohhh, now I get it.” That made me think of all of the
domain names
Law Firms: Will You Be gTLD into Spending $185K on a 300-page Application?
By Lisa Salazar on
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Yessirree. A 300-page application and $185,000 will buy you your very own “dot-brand”.
What am I talking about? The latest craze in domain names–new generic top-level domains (gTLD). So companies like Nike and Coca Cola can now own .nike, .coke, and all of their permutations.
So of course I think to myself, what crazy law…