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In Part 4 of this series we discussed why firms avoid next generation technology and why that needs to change.

Replacing Humans
To look deeper in to what the future might hold, we will now explore two next-generation knowledge management (KM) technologies. I refer to these as analysis KM tools, as they

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In Part 2 of this series we covered the beginnings of major change in the legal market along with the initial responses from firms and lawyers.

Non-Traditional Competitors
An emerging and compelling reason for lawyers to make different business decisions is coming from new breeds of competitors. One example is the Legal

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Part 1 of this series set the stage for the perfect economic storm, covering the forces pushing change in the legal market. Part 2 covers the first pain felt in the legal market and how firms have reacted.

Along Comes 2008
Even before the Lehman collapse, clients had already started sending signals

Balancing out my post this week on some less-than favorable news from Texas, I wanted to share some very good news from the Lone Star State.

Onit, a Houston-based legal technology company, obtained a healthy injection of capital this week. Eric Elfman, a founder and the CEO of the company, has been working

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Up-Front Disclosures: I volunteer for the Texas Access to Justice Commission (TAJC). Formerly, I worked with the Utah Access to Justice Planning Council and served as President of the Board of the Legal Aid Society of Salt Lake.

Crazy Times in Texas
The TAJC, in an obvious power grab

This is the last in a three part series on the evolution of marketing. Parts 1 and 2 looked at fundamental changes in the marketing landscape, Part 3 will look at how marketing is responding to these new challenges.
The Reaction
As with most new technologies, there have been mad rushes to adopt certain channels