|Image [cc] RobertFrancis|
Like the series on Marketing 2.0, this series on Staying Relevant is taken from an article written for an upcoming presentation. In 1999 I gave another presentation called Staying Relevant which covered a range of technologies coming online which would significantly impact the legal profession. I suggested lawyers should embrace change if they wanted to stay relevant. Some of my predictions came true immediately (e-filing), others came to be after some years (alternative fees) and others are still waiting in the wings (trusted digital signatures). In this series I review various changes impacting the legal market well beyond technology and again suggest lawyers will benefit from embracing change. This series also highlights the impact of some of my prior predictions, further making the case to embrace.