|Image [cc] Austin Kleon|
As I caught up on my professional reading through the slow week between Christmas and New Years, I came across a Forbes article by Ruth Blatt called The Remarkably Simple Technique Behind These Innovations In Music and In Business. To boil the article down to its core concept, businesses and music bands created innovative ideas and practices by removing something that was essential to the product. Blatt pointed out a few examples of where companies or music groups succeeded by stripping out something essential:
- Southwest Airlines removed seat assignments
- The Beatles stopped making music based on the need to play them live
- Removing the backup battery out of an Emergency Room piece of equipment
- Remove the researcher from the library (embedded librarians)
- Remove the books from the library (virtual library)
- Remove the word “Library” from the service description (notion being discussed by PLL)
- Shifting minor routines to Secretaries or Word Processing departments (pulling cases, statutes, Shepardizing, cite checking, monitoring dockets, etc.)
- Stop setting up alerts
- No more clipping services (or whatever you call it these days with the online variations)
- Stop billing researcher time
- Stop providing personal copies of books to lawyers
- Rotate Associates into the Researcher role
Again, these are more than the typical “Sacred Cows” that are brought up at budget time each year. These are essential services that are typically provided by the law library and should cause a collective gasp whenever discussed. Sometimes it is only by turning ideas and processes on their heads that you can see things differently and come up with unique innovations.
I’ve challenged some of my friends in other departments to think of ways they can add to their own team’s value by subtracting essential services. I’ll extend that challenge to the 3 Geeks’ readers as well. Think of something essential in your process… and remove it. What would happen?