Our very own Geek, Zena Applebaum, has been elected to the Strategic and Competitive Intelligence Professionals (SCIP) Board of Directors! Zena has contributed to 3 Geeks for many years now and is also a full-fledged member of our internal clique known to us as “The Bradys.” Of course, Zena writes about Competitive Intelligence and Business Development issues and brings in the Canadian perspective on a number of issues. If you don’t have Zena’s book on “Business Intelligence for Law Firm,” then you need to go check it out. So, congrats to you Zena!

Here is the press release that SCIP put out about the election and more information about the organization:

Zena Applebaum of Bennett Jones LLP Elected to SCIP Board

The SCIP membership elected Zena Applebaum, Manager of Intelligence & Intranet at Bennett Jones LLP, a leading international law firm based in Canada. Her board term will run 2013 through 2015.


PRLog (Press Release) – Dec. 13, 2012 – Elected by the SCIP membership, Zena Applebaum will join the 2013 Board of the Strategic and Competitive Intelligence Professionals (SCIP). A regular speaker and writer on market and competitive intelligence topics in Canada and abroad, most recently she is the author of “Business Intelligence for Law Firms” published in November 2012 by The Ark Group in association with Managing Partner.  She will be the first law firm individual to serve on a SCIP board.

“It’s an honor to be elected to the SCIP Board”, says Ms. Applebaum. “The election of a Canadian competitive intelligence practitioner from the legal industry is evidence of the international growth and breadth of intelligence work within organizations. I look forward to serving the intelligence community and building on the strength and momentum of the organization.”

“We are thrilled to have someone of Zena’s caliber joining the Board of Directors” added Michel Bernaiche, SCIP Board Chair.  “Zena’s functional and industry background will bring significant perspective to future areas that SCIP should and will capitalize on in the future.  She consistently brings ideas to the table and can always be counted on to contribute in an effort implement change.”

Zena Applebaum is the Manager of Intelligence & Intranet at Bennett Jones LLP, a leading International law firm based in Canada. With 10 years experience in the legal industry, her primary responsibilities include conducting analysis of market and competitor performance to inform the firm’s practice development, client relationship management, counter-intelligence and marketing.

Ms Applebaum brings a unique perspective to intelligence and the dynamics of market and industry issues as a result her broad business development, data management, marketing, and corporate research experience in a variety of sectors including technology, healthcare and the professional services. She has a joint academic and applied Master of Arts degree in Communication and Culture from York and Ryerson Universities.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is a 3000-member global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the Society’s founding in 1986, 1986 and SCIP provides its global membership access to the world’s most admired certification program. In addition to articles and books, SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence, and many members have backgrounds in market research, strategic analysis, science and technology.

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