Just minutes ago, Tumblr announced its answer to Facebook’s featured stories: “Highlighted Posts”, but with one major difference.

You gotta pay for that post: one whole dollar.

Well. As of January 2012, Tumblr has 39.5 million blogs–and that’s just blogs; not posts–that’s a lot of mullah.

And, for those who are on the crafty side, you get to make a fun little customizable sticker, to boot.

Watch out, Facebook. Your big old bad IPO self is getting called out by the new kid on the block!