A web site is not to be read. It is to be scanned.

Studies show that visitors spend less than 4 seconds on a web page.

With that in mind, search engine optimization is vital. Putting your most important words at the front and at the top of pages, paragraphs, sentences, and lines should be a part of any good web design.

Because, in the end, what is your site’s purpose: attract the right visitors and generate business.

SEO is a combination of art and science, images and text, algorithms and keywords. SEO relies upon word usage, word placement and formatting.

And, as an SEO expert, if you are really good at your craft, no one should be able to tell what your doing.

In other words, if you are an SEO craftsman, your work should be invisible.

So. Here I am: an invisible artist at the mercy of verbose lawyers intent upon displaying their masterful grasp of the English language.

I face a daunting task.