A web site is not to be read. It is to be scanned.

Studies show that visitors spend less than 4 seconds on a web page.

With that in mind, search engine optimization is vital. Putting your most important words at the front and at the top of pages, paragraphs, sentences, and lines should be a part of any good web design.

Because, in the end, what is your site’s purpose: attract the right visitors and generate business.

SEO is a combination of art and science, images and text, algorithms and keywords. SEO relies upon word usage, word placement and formatting.

And, as an SEO expert, if you are really good at your craft, no one should be able to tell what your doing.

In other words, if you are an SEO craftsman, your work should be invisible.

So. Here I am: an invisible artist at the mercy of verbose lawyers intent upon displaying their masterful grasp of the English language.

I face a daunting task.

  • Even as an attorney, I feel your pain. I try with more or less success to be succinct and to the point in my posts, but I am sure I could use help.

    Good luck keeping attorneys in line, it truly is a daunting task.

  • Yes, good luck, from what I know, the search engine crawlers are not big fans of verbose tags 🙂

  • With 4 seconds of scan time, the webpage should be easy to navigate, easy to read, and “easy on the eyes”. Just a non-SEO thought.

  • So, if you focus on SEO, you’ll get more people to come and look at your page for four seconds?

    What good is that?

  • Thorne, I believe that you misunderstand the goal of SEO: you want to be at the top of the search engine results. If they stay on one page of my site for 4 seconds, it is 4 seconds longer than someone that is buried at the 50 page of the search-engine results.

    The goal is to get someone on my site and deliver a link that will entice them to respond to a call-to-action.

    Thank you for helping me to clarify the goal of SEO.