TIP: Provide Content Rarely and Irregularly
Blogs are HOT and in demand, so this best practice will take some effort … Not. Since people prefer blogs that are regularly updated with fresh, compelling content, this is another easy best practice: You should only post up information on your legal topic blog when you feel like it. This will likely coincide with when your work slows down, and you have time and really need more clients. This has the added advantage of impacting your writing style, so it comes across as desperate.
Oh – and think about all the Web 2.0 tools you can use, especially those social networking sites like LinkedIn. This social networking, where people participate in online communities, can be powerful. Best Practice: Join, but don’t add anything to the group. Or if you have an urge to contribute, send out connection invitations to people you don’t really know. A potential downside to joining these sites is that you may end up connecting with old contacts who could send you work.