I think back over the years to the memos I’ve written for bosses, judges, professors, deans, associates, and partners and I’ve recognized that my writing style has gone from lengthy paragraphs (five-paragraph essay), to bullet-point sentence fragments, to what it is today; a short, concise sentence or two that explains the situation and either leaves an open-ended question to be answered, or points to another document that gives a further explanation. Sounds almost exactly like what I do with my Twitter messages.
Let’s face it, writing isn’t exactly the easiest thing to do for many of us. Most of us have been able to establish a formula for writing (again, usually based upon a variation of the five-paragraph essay), and can “fake” our way through it by following that formula. Unfortunately, many of the people that are reading what we have to write don’t have the time or the interest to read your introduction, explanation of ideas, and conclusion, so they tend to skim through and pick out the highlights of what you’ve written. So, like it or not, your writing is already getting scaled back by the reader, and hopefully they haven’t missed the real highlights that were shrouded in those 15-20 sentences.
Selsberg nails the modern writing style when he hints that we’re not talking about dumbing down the way we write, but rather shortening the way we write by “learning how to write concisely, to express one key detail succinctly and eloquently.” He makes his students write these short, concise, succinct and eloquent assignments explaining YouTube videos, writing a review on Amazon, or an eBay ad on the clothes they are currently wearing. In the professional world, we have similar items that we write on explaining a newspaper story, a recent court decision, or synopsis of a competitive intelligence report. Just like with the classroom assignments, the short message is meant to give the reader enough information to either lead them on to something else, or to move them away from the topic because there is no need to go any further.
I just noticed that my explanation of modern short writing style has resulted in a basic five-paragraph (520-word) essay. It is still the main formula I use for blog writing, but I’ll shorten it up when I link to it on Twitter, or when I send out an email to my friends and colleagues pointing them to the post. Of course, now I’m wondering how much of this you’ve skimmed over just now trying to pick out the highlights?