I'll tell ya, I'm pretty fed up with all of these law firm marketers (especially the consultants!) who are self-proclaimed social media "experts" but who contribute little value, if any, to the community and the conversation. My CMO asked me "I don't understand twitter, what's the ROI?" and I could only answer, "Just your time. You get what you put in." And I think that's exactly what some people get. Nothin. No, you cannot make a quick buck doing this stuff - blogging, twittering, etc - but you can establish yourself as an expert, you can learn and share information, and, yes, you can connect with your clients. Is it an overnight, magic-bullet? No. Does it still work? Absolutely.
All of the athletes of a Division 1 University took a "History of the Bible" course in the Fall semester of their Senior year. The course was pretty simple and the professor never took roll. But more importantly, the only grade in the class was from the final exam and the prof always gave the same question on the final exam. "Explain why Moses was chosen to lead Israel out of slavery and give them God's Law."
Unfortunately for a group of athletes, the professor decided to change the final exam this semester. This time the question was "Critique Jesus' Sermon on the Mount."
One very creative athlete found a way around this dilemma by giving the following answer:
"Who am I to criticize the Lord?? Therefore, let me explain why Moses was chosen to lead Israel out of slavery and give them God's law...."