I’m about to go on a rant about local newspapers that publish on the Internet, but don’t give the “out-of-towner” reader any idea of where the newspaper is located. I’m going to pick on The Daily Journal, but they are by no means the first local newspaper that I’ve had to scour to find out where exactly they are located. So, here’s a little back story.
I got a news feed alert on a story entitled “Freeholders concerned about closing library.” So far, so good… I’m interested in any story that discusses how communities are looking at closing libraries to shore up shrinking budgets. When I arrive to the story, I see the name of the town, but not the state in which the town is located.
No state mentioned either in the banner, or in any of the other links at the top of the page. And with a generic name like “The Daily Journal.com – A Gannett Company” this paper could be anywhere.
So, nothing in the by-line… nothing in the banner… nothing in the top links.
How about looking at the ads? Maybe there will be an ad for a local company that will mention the state??
Hallelujah!! It’s Georgia!!!
No!! It’s not Georgia. Seems that the ads are set up to look at my IP address and identify that I’m coming in from a Georgia IP address. Two problems with this:
- I’m not in Georgia… my firm is… I’m in sunny Houston, Texas!!
- The fact that the newspaper has ads that adjust for “out-of-towners” lets me know that they understand that people from outside the community are going to drop in, but that they don’t really care to make it clear where they’ve landed.