About the 3 Geeks



Toby Brown - Toby has a great combination of executive level skills in the areas of technology, law, economics and non-profit organizations. The former director of the Utah State Bar and now knowledge management/biz dev/alternative fees guy at a top 50 AmLaw law firm, he is taking no prisoners. Toby loves to lead us to the edge and dare us to jump. With strong marketing and technical knowledge and management experience, he is at the forefront of developing legal alternative fees. An accomplished speaker, Toby is renowned in the areas of legal management, marketing and technology topics.



Greg Lambert - Librarian-Lawyer-Knowledge Management-Competitive Analysis-Computer Programmer.... Greg's taken the Renaissance Man approach to working in the legal industry. His Modus Operandi is to look at unrelated items and create a process that can tie those items together. The overall goal is to make the resulting information better than the individual parts that make it up. Right now, he's a librarian at the King & Spalding library and records department, but has expanded his capabilities across several departments to create fantastic new products that help coordinate information between the library, records, KM, marketing, client growth and the rest of the partnership. He's even gotten an award along the way from AALL and Thomson Reuters for best use of technology. A frequent speaker at library conferences around the country, companies are now calling on him to review their products before they hit the legal marketplace.


Lisa Salazar - a licensed attorney with a natural affinity for graphic arts, marketing and design, Lisa is responsible for managing the web site for one of the top 50 AmLaw firms in the country. A former reporter, she is and always will be a writer. Couple that with an insane interest in the arts, Lisa loves engaging both sides of her brain to come up with a "get-er-done" solution to any marketing challenge. Responsible for all social media, online and internet marketing efforts, she ensures that the firm's web sites achieve optimal Google results. Working with the firm's leadership, partners, marketing teams, public relations and IT, she loves thinking, reading and talking about marketing and technology. She can't help it. She's a geek.

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