Starting today, if you use the “bit.ly” shortener to shorten a “USA.GOV” link, you’ll notice that it no longer shortens it to “bit.ly/shorturl”. Instead, you get the “1.usa.gov/shorturl”.
So, I guess it’s “yay!” for patriotism” but “boo!” for short URLs. Right off the bat, anyone can see that the URL shortener is now three characters longer!! Couldn’t they have at least set it up as “us.gov/shorturl”?? I mean, really??
Now that the boys and girls of “Bit.ly” have opened the gates to changing USA.GOV links away from the taint of the Libyan domain name, I’m sure the state governments will be lining up to do their patriotic duty and ask that any links to their state websites also be changed to something different (and probably longer, as well.)
See the Talking Points Memo article for additional details on the 1.USA.gov launch.