Brandi Hester, Applications Development Manager for Hunton Andrews Kurth, discusses how the modern Applications Development team focuses less on actually developing applications from scratch to providing a services, security, access, and connecting the dots on all that data. She walks us through the plethora of “AAS” (as a service) options which law firm IT departments use, and she talks about “Shadow IT” groups found in law firm departments and practice areas. Brandi also shares some great insights on being a woman in a field that historically has favored men in app dev roles.

 

Continue Reading Podcast Episode 15 – Brandi Hester and the Modern Role of a Legal Applications Developer

By Lisa Salazar (@Lihsa)

A UK study, Elastic Generation: The Female Edit, offers some refreshing insight into a woman’s perspective on advertising.

Conducted by J Walter Thompson Intelligence, 248 UK women aged 53-72 were surveyed. For comparison,  276 UK men were surveyed, as well.

When women push back on patronizing and stereotypes in marketing and advertising

Marketing to women

Identifying this group of females as the “elastic generation”, the report comes to this pivotal conclusion:

The two words women choose to describe advertising aimed at them? ‘Patronising’ and ‘stereotyped’. As a result, 72% say they pay no heed to advertising. Nine out of ten say they would just like to be treated as a person, not a stereotype. Elastic Generation, p. 3.

I would surmise that this general feeling floats all the way across the pond.

Continue Reading When women push back on stereotypes in marketing and advertising