1. Don’t call out your own firm
Not really a rule so much as prudent self-censorship. I have openly mentioned my firm only once, when I wrote about the London Office Choir winning a competition. I’ve actively avoided writing anything that could be directly attributed to anyone at the firm or would be easily recognized as a response to anything that happened at the firm. (Though I occasionally rode a bit close to that edge, like when I wrote a satirical poem in response to the Texas Bar’s stupid Opinion 642 after it caused the firm’s CIO’s title to be changed to Chief of Information Technology.) However, those who poke the bear too many times, tend to not remain employed by the circus… if you know what I mean.
2. No advertisements
We occasionally review products, tools, or books, but we generally don’t endorse anything. Also, we allow vendors to write guest posts all the time, but those posts are generally about industry trends or market analysis and not specifically about how great their products are.
3. The three beer solution
Again, not really a rule, but more of an axiomatic guideline. “There is no problem that cannot be solved over the course of three beers. And no problem that will not be made worse by ordering the fourth.” Like I said, axiomatic.
I think that’s about it. 3 ‘rules’ for 3 Geeks, if you will. For more than 5 years I have fretted about rule #1 for fear that some marketing stooge would track me down for some innocuous firm ‘secret’ I divulged, now it’s rule #2 that I need to worry about. After all, 3 Geeks is not a platform to extoll the virtues of HighQ products any more than it’s a platform to push our firm’s legal services. We have the utmost respect for our devoted readers, and while I may openly shill for HighQ products on the HighQ blog, I hereby promise to never use 3 Geeks as an advertising platform for my new employer.
For example, I will never use my 3 Geeks posts to write about how you can use HighQ Publisher as a platform of platforms that can integrate multiple solutions into a single user interface to build revenue generating subscription legal services for your clients. I will never write about the versatile HighQ Collaborate product that can be used as a simple deal room file sharing service, or as a full internal and external social networking tool, or could even be paired with HighQ Publisher to become your firm’s modern social intranet. I will not even write a post about the slogan I’ve been using to sell HighQ inside the firm for years:
“It’s like SharePoint. You know, if SharePoint didn’t suck.”
Finally, I just want to say thank you to Greg, Toby, and everyone involved with 3 Geeks, including all of our regular readers. Without this wonderfully supportive community, I would just be a pissed-off low level IT support guy, struggling to get by in a law firm, frustrated, helpless, and desperately afraid as the industry changed around me. I’m fairly certain HighQ wouldn’t want to hire me then and I doubt anyone else would either.
Thanks for letting me get a few things off my chest for the last 5 years.
More to come…