|Image [cc] Xtreme Xhibits|
Thankfully Lisa Gianakos has come to the rescue, writing an article in the just-released edition of Practice Innovations. She interviews three pricing professionals (Matt Laws, Kristina Lambright and Bart Gabler) and gives a nice look into what those of us in these roles do on a day-to-day basis.
So if you have ever wondered what we do. Or if you are one of us and struggle explaining it to your friends, you can now send them here.
Thanks to Lisa and Practice Innovations.
Oh yeah, there are a number of other excellent articles in the issue as well. I suggest you take a look.