This year's LTNY was followed by ReInvent Law NYC, a TED-style event presenting forty or so short presentations about new approaches to legal services and technology, created and hosted by Michigan State University law professors, Daniel Katz and Renee Knake. I was not able to attend all of the talks, but I saw enough to know that THIS is the way to give presentations; 6 to 10 minute sessions. All of the presenters I saw were great, but even if the topics didn't interest me, I didn't have to sneak out or grind my teeth through an hour of Windows 9 installation hurdles, I could just check my email for five minutes until the next topic was introduced. I have been fortunate to be a part of similar sessions at ILTA last year, and LTNY this year, and I heartily encourage those organizations to follow ReInvent Law's lead and expand the use of these short sessions going forward.
Despite the slick presentation style of ReInvent Law, I came away with the same question that often plagues me after forward thinking LTNY or ILTA sessions. Who are we trying to convince? The self-selected audience for an event like ReInvent Law already gets it. These are the people that are already changing the way law is done, or attempting to change their firms, or writing (or blogging) incessantly about the need to change the way we do things. The same goes for this blog. If you read 3 Geeks more than once, there's a pretty good chance that you already agree with our progressive approach to doing things differently.
I am certainly not the first to point out the existing echo chamber in the legal blogo-conference-sphere, but I want to be the first to present a solution to break out of it. It is time to embrace the time-honored traditions of growing religious organizations everywhere. They understand that you can't grow your following by simply preaching to the people who show up week after week, you have to go out and proselytize and evangelize. You have to go to where the heathens live and
I see hordes of young, recently graduated, Michigan State lawyers knocking on the doors of BigLaw Managing Partners everywhere, not to beg for work, but to raise high their dog-eared copy of Tomorrow's Lawyers and ask, "Have you accepted Richard Susskind as your Legal Savior?"