|Image [cc] delpax|
Information Professionals like Librarians, Analysts, and Researchers are very familiar with this process because the information we deal with everyday has already gone through a transition that Bezos is attempting to do with physical products. So, for us, what is the next step? What is the equivalent to Amazon's drone that will be the next driver in information delivery? I think the answer to this question lies in the advancements we see taking place in e-discovery products, specifically in the predictive coding methods that are becoming common place in that market, and using those tools along with research savvy to create products/results that are much more analytical.
For Information Professionals, we will need to start pivoting away from being the ad hoc researcher and shift over to more predictive analysis processes. In fact, as I was drafting this post, I serendipitously received an invite to a training conference specifically on "Predictive Analytics & Business Insights." Within the description of the training are specific concepts that we should begin assembling into our customer service models:
- Predictive Analysis - harnessing predictive capabilities to optimize business operations and develop an analytics culture
- Risk Analysis - leveraging the wealth of organizational data, in real time, to predict risk and respond accordingly
- Marketing Analytics - how analytics impact and optimize marketing planning, operations and performance
- Customer Analytics - customer-driven analytics that encourage innovation, enhance engagement capabilities, enhance retention and loyalty, and promote growth
Predictive Analysis may not be as cool or flashy as Amazon's drone idea, but for those of us looking for the next big idea in the Informational Professional market, this may be what helps keep us relevant in a market that is needing us to step up and fill this need.