|Image [cc] La Tête Krançien|
It isn't that the concept is a bad idea, but the final product is simply not very good. In fact, it is a good example of what NOT to do with online magazines and mixing medias. (I'll place a link to the magazine at the bottom, and you can click on it at your own personal sensory risk.)
Okay… where do I start?? Let me put a list out of what I think VENTS was wanting to do. Remember, good idea, bad result.
- They used Calaméo as the back-end product to create the magazine. Simple, straight-forward, process of creating an online magazine
- A 146 pages of black background, white print, two-page spreads, with lots of dark images to blend in nicely
- Short, interview style articles that were very easy to read and or skim
- Actually worked pretty well with my iPhone (I'd probably be writing a different article if I hadn't opened it up on my PC)
- Music and videos embedded into the articles related to the bands being interviewed
- I'm still not a fan of the online magazines that attempt to look exactly like a glossy paper magazine. I really don't like the swishing sound that is made when you turn the virtual page, or for that matter, I don't like the virtual turning of the page, either!
- Flash based from the PC browser
- When mixing medias, it is important that the reader/listener/viewer maintain control of the different medias. Don't automatically start the music or videos. Let the user decide when to do that.
- When you have media embedded into the product, make sure it works. I couldn't control the sound from the embedded soundbar. I had to actually turn the computer's volume control down because it was blasting as soon as I 'flipped' to the next page.
- If you have control bars for the media, make sure they work. I couldn't find a way to turn off the music, and when I did find the media tool bar for the embedded video, none of the controls worked.
Okay… now that I've gone on and on about it, here is the link to the online magazine. I tested it in Chrome (bad), Internet Explorer 9 (bad), and on my iPhone 4s (good). If you are on a PC, you might want to turn your volume down before opening the link (otherwise your office neighbors give you funny looks for the rest of the day.) If you can make it through to page 146, you'll find one of my favorite bands featured there!!