1/29/13

Why Is Thomson Reuters' Legal Solutions Mimicking Bloomberg Law's Design??

Big hat tip to my friend Jason Wilson in pointing out the new rebranding of Westlaw into the new "Legal Solutions" product, and for pointing out that Thomson Reuters is using a very familiar looking color and layout design that seems to be borrowing heavily from the Bloomberg Law product. Perhaps Orange, Gray, Black, and Blue are just the hip trends in New York these days. But, seriously, if you took away the mention of Bloomberg Law and Thomson Reuters' Legal Solution, you might be hard pressed to tell the difference in the two products. [Note: an Arthur Andersen alum pointed out that they actually had this color scheme by in 2002 way before TR or Bloomberg started using it.]

Jason sums up my thoughts quite nicely on the similarities:
TR pages are getting dangerously close to the same color scheme of Bloomberg Law, and it makes me wonder why they are trying so hard to compete with something that hasn’t seen widespread adoption?
Alright Lexis… apparently you're late to the game. Time to switch Lexis Red, and go with a Bloomberg Orange! After all, anyone that is in the know, knows Lexis is much more in the crosshairs of Bloomberg than Thomson Reuters is.

Judge for yourself (FYI - Bloomberg=Left; Thomson Reuters=Right):

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6 comments:

KenHirsh said...

Maybe they're adopting the branding in advance of the purchase, i.e., BLaw buying the former Westlaw part of the business. If not, perhaps they're jonesing for a trade dress lawsuit.

Jan Rivers said...

I'm the Andersen alum who pointed out the similarities. Andersen underwent the rebranding to a new orange sphere logo and orange/grey/black palette scheme back in 1999.

Ryan McClead said...

I think they're both just riding the coattails of a certain Geeky Law Blog.

Greg Lambert said...

Ryan,

You mean they were lazy, too, and just took a default color scheme?? ;-)

Ryan McClead said...

Hey, just because we're lazy doesn't mean we aren't trend setters.

Edward Bryant said...

I don't think they are similar at all, except for the use of orange. Bloomberg has a 2-col layout and TR has a cascading 1-3-4 col layout, so where is the similarity?

 

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