Legal Marketing Has You Secretly Bored? Try Pinterest's Secret Boards!

Pinterest announced a new feature last Friday--secret boards.

Now, I know you are wondering: why in the world would a law firm care about Pinterest? Well, as I suggested in an earlier post, Pinterest is law firm-friendly. You just need to be creative!

So what can a law firm do with secret boards? Well, for one, keep track of competitors and clients, of course!

Another nice feature is that it you can invite folks to a private board to view your photos. I find Pinterest to be a great place to look at very large graphics, particularly infographs and charts. So if you had to showcase a large number of graphics to  a disparate group, this would  be a perfect spot to do so. They can leave comments and mark items as favorites.

Secret boards are also a perfect way to build your boards and test-drive them before a launch. We all know how lawyers want everything to be perfect before we push send. So this is a way for us marketers to set up a board, pick just the right images and arrange the lay-out before it goes live.

And, as always, make sure that you have rights to post the images that you are using--we don't want to run afoul of the law.

Just a few thoughts on how to use my new favorite social media site!

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Robert Koenig said...

This is a great way to go to keep your marketing fresh. Thanks for it!


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