At work I happily drink from the single cup coffee machine in the pantry, but that’s not coffee so much as a speedy caffeine delivery mechanism. On the weekends, when I have time to make coffee, I Make Coffee.  I put the kettle on to boil, then I pour a half a cup or so – I never measure – of whole roasted beans into my coffee mill, like the one in the picture to the right.  I turn on the radio to listen to the weekend news and begin to grind my coffee by hand.  The mill slowly crushes the beans which slide down the sides of the cup and fill the jar below.  If I’ve timed it right, I finish grinding the beans just as the water in the kettle comes to a boil.  I pour the contents of the mill jar into my gold filter and place the drip filter holder on my favorite coffee mug.  I slowly pour the hot, but no longer boiling!, water over the grounds making sure to maintain the appropriate level of water at all times.  If I do all of this just right, I end up with a cup of my own personal brand of sludge that fully caffeinates and satisfies.

This process is slow.  This process is labor intensive.  And I love it!  Yes, it marks me as a full-fledged coffee snob.  And most other people don’t even like my coffee, which makes it all the better.  You can argue until you are blue in the face that this ritual is a waste of time, that I would be much more productive if I threw a couple of scoops of store ground coffee into an automatic drip maker and set the timer to wake me up on Saturday morning.  And while intellectually I understand the words you are saying, I can’t imagine ever giving up my mill and drip filter.  Because it’s not really about the coffee, it’s about the process.  The addiction is to the anticipation of the reward as much as it is to the reward itself. 

I bring this up because in IT we often make excuses for why attorneys are so averse to changing their process.  “They’re stodgy and set in their ways.”  “They’re luddites who would rather do it the long way, than use the more productive technology.”  “They just don’t want to learn anything new.”  There are undoubtedly attorneys who fit those descriptions, but I wonder if we’ve been thinking about it the wrong way around.  It’s not that they’re stuck in their habits, it’s that they really like the way they do things.  And I don’t just mean, they’re comfortable doing it the way they always have, but maybe they actually derive pleasure from the process of practicing law.  When I waltz in with a great new product that I think will make their life so much easier, they hear “I’m going to destroy your process” and they react just as I would if you said, “I’m giving you a brand new single cup coffee machine for home!”  I don’t want a push button solution for my Saturday morning coffee, but a more efficient hand mill, a better quality filter, or a high performance kettle might be a welcome addition to my current process, making me more efficient without destroying the ritual that I have evolved over years of practice.

Maybe what I’m suggesting is just a semantically different way of looking at the issue.  And maybe all attorneys got their JDs to please their overbearing mothers, actually loathe the practice of law, and secretly long to be baristas.  But as I’ve seen one attorney after another reject terrific new products that I feel would greatly enhance their practice with minimal disruption to their process, I reflect on my Saturday morning coffee ritual.  What seems a “minimal disruption” to someone who doesn’t fully understand my process, might be an unconscionable alteration of the ritual to me.

On the other hand, if I go into a coffee shop and it takes them 25 minutes to get me a cup of coffee, and they charge me $50 because their process was labor intensive.  I don’t care how good the coffee is, I will probably not return to that store anytime soon.

Just thinking out loud.
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Photo of Ryan McClead Ryan McClead

Ryan is Principal and CEO at Sente Advisors, a legal technology consultancy helping law firms with innovation strategy, project planning and implementation, prototyping, and technology evaluation.  He has been an evangelist, advocate, consultant, and creative thinker in Legal Technology for nearly 2…

Ryan is Principal and CEO at Sente Advisors, a legal technology consultancy helping law firms with innovation strategy, project planning and implementation, prototyping, and technology evaluation.  He has been an evangelist, advocate, consultant, and creative thinker in Legal Technology for nearly 2 decades. In 2015, he was named a FastCase 50 recipient, and in 2018, he was elected a Fellow in the College of Law Practice Management. In past lives, Ryan was a Legal Tech Strategist, a BigLaw Innovation Architect, a Knowledge Manager, a Systems Analyst, a Help Desk answerer, a Presentation Technologist, a High Fashion Merchandiser, and a Theater Composer.