I got a news feed alert on a story entitled "Freeholders concerned about closing library." So far, so good… I'm interested in any story that discusses how communities are looking at closing libraries to shore up shrinking budgets. When I arrive to the story, I see the name of the town, but not the state in which the town is located.
Alright… "Bridgeton" doesn't really sound familiar to me, so I start looking through the story to see if there's something in there that names the state. Nothing.
Next up… look at the banner for the website to see if it mentions a state.
So, nothing in the by-line… nothing in the banner… nothing in the top links.
How about looking at the ads? Maybe there will be an ad for a local company that will mention the state??
Hallelujah!! It's Georgia!!!
No!! It's not Georgia. Seems that the ads are set up to look at my IP address and identify that I'm coming in from a Georgia IP address. Two problems with this:
- I'm not in Georgia… my firm is… I'm in sunny Houston, Texas!!
- The fact that the newspaper has ads that adjust for "out-of-towners" lets me know that they understand that people from outside the community are going to drop in, but that they don't really care to make it clear where they've landed.
So now I'm getting a little ticked-off…
I look at the "Help" and "Terms of Service" pages… no luck.
Holy crap!! How freakin' hard does this have to be??
Finally… finally… finally, I see an image near the bottom of the original page that tells me I've landed in New Jersey (by this time I'm saying "New Jersey" like the Fred Armisen impersonation of New York Governor, David Patterson.)
From start to finish, it probably took me three or four minutes to track down where this newspaper is covering. Granted, not a lot of time, but completely unnecessary.
This was my drawn out way of asking that local newspapers that publish out the Internet to realize that you're now a global operation. Please make it easier on those of us that aren't locals by making it obvious where you're located. It will result in at least one less frustrated librarian in the world.