2/16/11

“The Game” Is What Happens When a Law Firm and a Video Game Developer Hook Up

Yesterday, I was skimming through my RSS reader and came across the post from Thomson Reuters' Legal Current blog entitled “The Game” stuns attendees at legal marketing awards program. The more I read and watched, the more my mind was blown. The folks at Legal Current do a great job of describing, in detail, what the Dutch Law Firm of Houthoff Buruma, along with Ranj Serious Games, are doing in “The Game”, but basically, it is a way to test the mental agility of the players when confronted with a complex international legal issue. Houthoff Buruma even brings in some of its client's in-house counsel to compete against its associates in a friendly battle of wits.

“The Game” was awarded the Excellence in Legal Marketing Award by Thomson-Reuters and Hubbard One in co-operation with the Hildebrand Institute, but is seen as recruiting and training tool as much as it is seen as a marketing tool. Gretchen De Sutter, at Legal Current, gives some pretty high praise to Houthoff Buruma when she says, “Firms in the US are in general ahead of European law firms when it comes to marketing approach. It’s nice to hear the enthusiastic jury report of how they visualize that “The Game” should even be applied to Law Schools.”

Here's the video that describes “The Game,” it is well worth a watch to see how the concept of interactive training can enhance the ability to train and test attorneys (although you don't have to be an attorney to play it), and the possibilities that are out there to test potential recruits on how quickly they can think on their feet.




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