"Avantair allows us to be more productive and efficient as a law firm."Now granted, this may work as a selling point for a plaintiff's firm, and this firm probably doesn't bill back this cost directly to its clients, but could you imagine a BigLaw firm putting this claim in their response to an RFP?
"To improve efficiency and productivity, we have our own fleet of private aircraft standing by so that we can be more responsive to our client's needs."Imagine a GC choking on that response! I know of firms that won't allow their partners to accept free upgrades to first-class because they might accidentally be seen by clients that are sitting back in coach. And, firms where even business-class is discouraged for domestic flights. In BigLaw, the ads would read something like:
"Flying Southwest and Jet Blue may mean we can't get to you in an hour, but you'll love our bill at the end of the month!"Although, the next time I present at a conference that discusses how to make law firms more efficient and productive, I'm bringing this ad as one potential method that probably no one in the room had thought to try.