- When will Google take on Bloomberg?
- When will either take on Lexis and Westlaw?
A law blog addressing the foci of 3 intrepid law geeks, specializing in
their respective fields of knowledge management, internet marketing
and library sciences, melding together to form the Dynamic Trio.
E-Googley - We'll help you find "the one" you need now... and keep a look out for "the one" you'd like to meet later.
It took me a little while to figure out that I had to make sure and hold the mark in front of the webcam even after the footage started running to ensure that the video continued to move along and stay in the center of the screen--there is a little marker locator in the upper-right hand corner.
In addition to the cover, there were 5 other embedded A/R icons: one for their monthly feature "A Funny Joke From a Beautiful Woman", another from Esquire Style, the third from jazz musician Robert Glasper and the last one from photographer JR.
The "Funny Joke" segment was interesting. Actress Gillian Jacobs tells two jokes set to the time on your computer. If it is before midnite, the PG-rated joke plays. If it is after midnite, the NR one plays (I didn't stay up to listen).
The Esquire Style piece was interesting. I began to see some opportunity for product placement in this one, obviously because the actor Jeremy Renner was modeling clothes but also because even tho the background was illustrated the the name of the sponsor Dolce Gabanna was prominently displayed. The execution of this one was a little hard because in order to see Jeremy transform from one season of clothing to the next, I had to rotate the page. Which got to be rather akward for me. Maybe I am just uncoordinated.
The jazz musician's piece was good, too, because I was afraid that I was going to have to hold the magazine up for the entire play of the song. But once the web cam recognized the A/R icon and I dropped the magazine, it automatically rolled over to a web page featuring a billboard and a slider showing the extent of the play. By the way, it was some great jazz.
The photographer's slideshow was a little disappointing. It had some stunning work but in order to scroll through the images you had to rotate the page of the icon. When I did, the images scrolled a tad too quickly for my taste. It could be user error but I did try it a couple of times and got the same results.And there was one other, and to Esquire's credit, unpromoted use of A/R. Lexus had an A/R ad. However, I have to say it was pretty disappointing. It didn't have a lot of razzmatazz and seemed to be a reworking of a typical car video. But I'm not into cars or car ads so maybe it was kinda cool. But the whole Esquire effort was SO COOL! I was just grinning. Okay, I was grinning because, yes, Robert Downey, Jr. is one of my favorites, but it was just so damn cool! I mean, can't you just see it? Just imagine: you will be able to send a pleading to the judge and have an A/R icon embedded into it, which switches to a the video footage from your Academy Award-winning deposition where the opposing party's client says, "Yes, I have the smoking gun! And I am glad I did it!" Or you are at a virtual trial and you go to submit your evidence to the holographic jury and the holographic judge, which documents the fraudulent expenditure of company funds and embedded into the documents are the fingerprints, which auto-hyperlink to all of the related records that the defrauder touched and includes a receipt for a matching amount of deposits to an off-shore bank? Ummh. Sorry. Clearly, I missed my calling as a sci-fi, legal thriller writer. Or maybe not. But anyways, we are just beginning to see how A/R will be used. It is the dawn of a new day. Have you had your Jolt yet?
Mashup of Twitter Trends and TweetDeck notifications and Google Reader? Hmm. Not sure I have room on my social media platter ...
I read a great study about the difference between Generation X and Generation Y female online activity.According to PopSugar Media—isn’t that a great name, by the way?—two-thirds of female Gen Xers rely on female Gen Yers to define pop culture trends. And female Gen Yers are twice as likely as female Gen Xers to rely on social media to identify new brands and products.
YAY me. :)I am right on the cusp of Gen Y. And I am in a position of influence. And I’m in charge of social networking for my firm.
That means if a law firm is smart—and aren’t they all?—they would put a woman in the middle of her career in charge of their online strategy and let her rip. Arm her with the firm’s online social media policy, heck, maybe even let her craft it, then let her develop a web presence on behalf of the firm.I am watching a good friend of mine @KatDeLia do this for her segment of her professional services firm. I don’t think that either she or the firm realize what is going to happen.. But the results are inevitable.
Mark my words, in a few months she is going to hit everyone’s radar in her office and in her industry. She’s out there every day, conscientiously tweeting about her firm. One tweet at a time, she is going to turn eyes her way. And the pay off is going to come. Because she is a likeable, attractive face in the crowd of professional services.And that is important because one of the points that the study made is that Gen Yers are extremely skeptical and seek genuine and authentic messaging. Interestingly, @KatDeLia and I were talking about this very issue last week. We have both discovered that on Twitter, if you talk “occasionally” about funny, family, quirky stuff, you are more likely to get read.
And that is the point. In the overcrowded sphere of social media, you need every edge you can get.So, as we girls like to say, if you got it, flaunt it. Because it doesn’t last forever (this is me speaking from the far end of the Gen Y cusp). And you don’t just have to be a female to make this work for you. Be adorable. Be cute. Be attractive. Then talk business.
Because, as @KatDeLia likes to say, “a girl’s gotta eat.”
For our example, we'll take Nicole Black's list of "legal-must-follows"2. Copy the URL for the list and go to Dapper's Dapp Factory (create a free account if you don't already have one.) Select "RSS Feed", then click "Next"
The night before the conference, I tested the streaming capabilities at the SLA-TX board meeting so that we could talk to board members that couldn't make the trip to Austin. We used the WiFi through the hotel, and quickly discovered that weak WiFi causes bad streaming. The slowness in the WiFi connection caused the audio to chatter, and the lag time in the video became huge (around a 10 minute lag time.) When I got to the conference room the next day, I quickly found the network plug and hard wired my Internet connection.
I actually did bring an extension cord with me, but the network cable I brought was only 12 feet long. Because the network plug was in the corner of the room, this meant I had to shoot the video at an angle. It would have been much better to have shot the video from the audience perspective with a straight on shot. Next time, I'm bringing at least 50 feet of networking cable, and 50 feet of extension cord... just to be safe.
Apparently, a well-lit room and a bright projector screen are not a good combination. I noticed in the Internet Librarian live stream, that you can see the speaker and presentation just fine if the room is darker. Next time, we're turning off some lights in the conference room!
This problem I actually knew about before I started streaming on Friday (since my workplace blocks 'Chat' functions for security reasons.) Your audience will not be able to 'talk' to you, so the only way the can ask questions is to either sign in on the chat function (if they can), or you can set up a Twitter hashtag (we used #slatx09), and monitor that via the UStream widget. If all of that fails, give your audience an email address to send their questions and monitor that during the presentation.
I know, I know... this goes against the guy code and Toby has asked for my man card for even suggesting reading instructions but I really screwed the pooch on this one. We had a great keynote presenter in Gary Hoover who I promised I would record the presentation and send him a copy. Now I have to send an apology note to Gary that explains that, while I did press the "record" button, apparently, it was the wrong "record" button. Now, I have nothing for him but excuses. Turns out that I needed to use the record function through the UStream dashboard rather than the record function through the Adobe Flash Media Live Encoder.
Agenda (Times are CST)
Registration, breakfast, and networking
Welcome by Greg Lambert, Texas Chapter President
New Web Search Technologies and Social Media Strategies Panel
Creative Problem Solving Case Studies Panel
How an Entrepreneur sees Information: The Importance of Information, including dusty tomes, in the 21st Century – keynote speaker, Gary Hoover
Align in ’09 – Tom Rink, Northeastern State University, SLA Division Cabinet Chair
Chapter Business & Wrap Up
Happy Hour: Join us for a glass of wine
How an Entrepreneur sees Information:
The Importance of Information, including dusty tomes, in the 21st Century
Featuring keynote speaker – Gary Hoover, visionary, businessman and entrepreneur, travels the world speaking to Fortune 500 executives, trade associations, entrepreneurs and students about how enterprises are built and how they stand the test of time. Hoover founded BOOKSTOP, Inc. which was purchased by Barnes & Noble and Hoover's, Inc which was purchased by Dun & Bradstreet.
Align in ’09
SLA National is undergoing an Alignment Project. Tom Rink the SLA Division Cabinet Chair will enlighten the Texas Chapter about the process and gather our input.
New Web Search Technologies and Social Media Strategies Panel - featuring SLA Texas Chapter Members
· Social Media Policy and Facebook Pages
o Mary Ann Huslig, University of Texas Southwestern Medical Center
· Triple Letter Score: Wolfram|Alpha, Bing, And Google Squared for Business Research
o Laura Young, Austin Ventures
o April Kessler, University of Texas Libraries
· Social Media Search Strategies
o Joel Thornton, Texas A&M University
Creative Problem Solving Case Studies Panel - featuring SLA Texas Chapter Members
· E Pluribus Unum (Out of Many, One)
o Melinda Guthrie, Tarleton State University
· Microgrants: Fostering Entrepreneurship at the University of Houston Libraries
o Robin Dasler, University of Houston
· Prioritizing Your Work Schedule
o Michael Zimmerman, Bain & Company
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