ACC believes that many traditional law firm business models and many of the approaches to lawyer training and cost management are not aligned with what corporate clients want and need: value-driven, high-quality legal services that deliver solutions for a reasonable cost and develop lawyers as counselors (not just content-providers), advocates (not just process-doers) and professional partners.At another time this kind of effort might be written off as more talk about “dancing.” But this time the music has changed. The Recession (now official) has brought tremendous pressure on GCs to control and cut costs. And guess where they will go to do this? Across the dance floor to their outside counsel is my guess. Like the school Principal who has been waiting with anticipation for the students to get going, this will be a relief to finally witness. Alternative / Value Billing has the potential to help clients control costs AND help law firms improve their profitability. In future posts, I’ll start covering various alternative billing approaches, their pros and cons, and the how firms and clients might embrace them.