10/6/08

Tech Annoyances - Part 3

TIP: Send A LOT of Content Daily email newsletters are perhaps the best thing you can do to annoy your clients each every morning. Clients truly desire the minutia of legal issues like “European Practice” or “Corporate Finance” and giving them anything less than a daily newsletter on such generic legal topics would be a serious disappointment.
This works extremely well for those clients that cannot figure out how to create a rule to send these newsletters straight to their trash folders. For those lucky few, they can truly see you are the expert in your field, and that you must be available to work on these issues immediately because you have a lot of time on your hands to write these annoying daily newsletters.
Some firms tailor their newsletters to make sure that the right content is going to the right clients. Taking the time to understand what issues effect your individual clients and then dissemenating targeted information in an as needed manner is breaking every annoyance rule we're attempting to lay out for you. So, remember, dump as much information as you can, as often as you can, to as many clients as you can! That's truly annoying.

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