Tech Annoyances - Part 2

TIP: Share Useless Content

A lawyer once said: “It is better to keep one's mouth shut and be thought a fool than to open it and resolve all doubt.”  Following Abe Lincoln’s advice, send clients e-mail announcements on major changes regarding a government regulation, but only send the title of the regulation and a link to the Code of Federal Regulations to let them figure out the change for themselves.  Or, even better, cut and paste the entire regulation and put it in the body of your email.

Taking this approach tells your clients that they are savvy enough to understand the issues all on their own.  We’ve actually seen some lawyers accidentally give clients a one or two paragraph overview of major legal changes and how that may affect their business.  Remember, useful is not annoying.

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