With all the talk of outsourcing these days, it's easy to overlook a tried and true outsourcing opportunity: Lawyer Referral. Marketing is a hot, and becoming hotter, topic for lawyers everywhere. So when looking for a solid marketing idea, I suggest your first look should be with your local lawyer referral service. Well-run lawyer referral programs bring screened and eager clients right to your door. Generally, they advertise in some fashion to clients, screen client calls that come in and then refer these clients to the lawyers on the appropriate panel. The result: you get high value referrals. Good luck finding another marketing opportunity that offers that kind of value. The ABA provides a map-based directory of the better programs from around the country - which makes it very easy to find a lawyer referral in your area. If you're looking for great value for your marketing dollar, check out lawyer referral.