LinkedIn Goes Corporate?

Recently LexisNexis, via their Martindale service, added a new feature. For law firm profiles, there is now a LinkedIn button next to the firm's name. This button is a signal of things to come. Directly from the mouth of the Lexis CEO - is that there is a deal between the two companies and Martindale is looking to morph into more of a social-networking tool. Currently the LinkedIn button is just a way for exposing your LinkedIn account into the Martindale service. From what I hear, this linking will only be available for lawyers as a way to connect with other lawyers. This of course limits who can and will participate. I can see the reasoning for staying lawyer focused (Martindale's tradition), but social networks grow organically. Maybe they're hoping for a Bonsai tree type growth. Who knows what direction this will all take. In the meantime, I have submitted a request to the LinkedIn Marketing Director on the subject and Lexis has promised me more information on their arrangement with LinkedIn. Stay tuned.

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Lisa, Fellow Geek said...

Take a look at Larry Bodine's blog on this very topic at http://blog.larrybodine.com/2008/07/articles/marketing/martindale-hooks-up-with-linkedin/.

I see a quagmire up ahead!

Greg Lambert said...

I think there are some folks out there that are thinking this might be the way to bridge the old codgers and the over-stimulated young attorneys. Heather Milligan seems pretty Pollyannaish on the idea of creating a method of taking a fairly stagnant product like Martindale, and giving it some dynamic appeal by supplementing it with LinkedIn.


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